Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
- Event Marketing
The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the story — what separates savvy marketers from the rest is how they use those events to generate and convert leads.…
- Email Marketing & Automation
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple newsletters and embrace automated, behavior-triggered campaigns that create seamless customer experiences. Below are the seven types of emails every B2C…
- Martech Zone Apps
App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…
- Content Marketing
Adobe Portfolio: Build and Host Your Online Portfolio
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site can be complicated and frustrating—especially if you’re not a web developer. That’s where Adobe Portfolio comes in. Adobe Portfolio Adobe Portfolio is a website builder designed for creatives who want…
- Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
- Sales Enablement, Automation, and Performance
Align Your Brand and Your Team with Optimized LinkedIn Profiles That Sell
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between the client and customer. So… before a prospect ever books a call, they’re browsing your people. If what they see is an outdated job history, a vague headline, or a…
- Advertising Technology
El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility of campaigns. If you’re tired of guesswork and generic impressions, it’s time to consider targeting technology designed for precision and…
- Artificial Intelligence
Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
- Sales and Marketing Training
Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…
