Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don’t have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in mind, my goal is to simply take information like this…
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Marketing Tools
What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the right time if you want your campaigns to impact today’s sophisticated consumer market. As you can see, the creation and…
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Analytics & Testing
21 Ways To Build and Grow Your Email List
We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…
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Marketing Infographics
How Much Does An Explainer Video Cost?
We’ve developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone. We’ve gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a lot of moving parts to put together an effective explainer…
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Advertising Technology
Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas prices soar, and discount chains like Dollar Tree have been forced to increase prices over 25%, and consumers are increasingly…
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Marketing & Sales Videos
How To Do A Backlink Audit And Disavow Toxic Backlinks
I’ve been working for two clients in two regions that perform identical home services. Client A is an established business with about 40 years of experience in its region. Client B is newer with about 20 years of experience. We completed implementing a fully new site after doing discovery for each of the clients that found some troubling organic search…
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E-commerce and Retail
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
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Advertising Technology
Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…
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Analytics & Testing
How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…
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Artificial Intelligence
Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom. In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter. When I clicked on the link, I was absolutely blown away… it opened a window where I was watching the conversation be transcribed in real-time. Because it was fully…
