Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023 , standard Universal Analytics ( UA ) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 ( GA4 ). It's critical that you immediately integrate Google Analytics…
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hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you've been a long-time visitor, you've probably noticed the significant changes I've made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through…
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What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they're providing, the institutional…
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What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach…
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How to Develop A Compelling Unique Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service . I'll give you a quick example... day to day, you'll find…
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What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best . Period. It's a question that I'm asked over and over again by both marketers and industry professionals alike. It's a question that can't possibly be answered unless there's…
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Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically?…
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How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization ( CRO ) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and…
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What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology's strategies and virtual reality is no different. Tools for developing virtual…
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Parallels Desktop: Run Any OS Seamlessly on macOS
For product managers, developers, and QA teams, the ability to test and run applications across multiple operating systems is critical. Yet, switching between devices or rebooting into another OS via Boot Camp can interrupt workflow and productivity. The modern Mac…
