Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you’ve been reading my articles over the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens of thousands of dollars on building a theme from scratch,…
-
PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
-
Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions
Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API-first platform that offers flexibility, scalability, and control to help you maximize ROI. Voucherify Voucherify is the leading API-first promotion and loyalty engine designed to empower global enterprises…
-
How To Automate Emailing Your WordPress Posts With Jetpack Subscribe To Site
If you were an email subscriber for my publication, you may have noticed that we discontinued the newsletter. My partner on that is UpRipple and Adam is actually doing a ton of refactoring of the platform and integrating some other tools with it, including a CRM. The beauty of my newsletter was that I didn’t actually have to build anything…
-
Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We’re assisting a Shopify Plus client where you can buy leisurewear online. Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We’re also educating their team on SEO and helping them to set up Semrush (we are a certified partner). They had a default…
-
How To Hyperlink Phone Number To Call Or Text In A HTML Anchor Tag
At work, we often sit down to a laptop or a desktop to view our corporate websites on a large screen… but if you take a look at the mobile visits to your website, you may be startled that the majority of visitors are arriving via mobile device. If you start to break down your traffic by referral source, you’ll…
-
Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago? Don’t get me wrong: It is perfectly ok to be good at one specific thing and have years of experience…
-
Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible to provide more personalized experiences — and ultimately increase conversions. Potential customers won’t always raise their hands when they visit…
-
Placeit: Build Your Product Mockup With The Largest Photo and Video Library Online For Digital Mockups
Not every marketing department can afford a photoshoot of users holding a mobile phone with their app or at a desk navigating their SaaS platform. The answer, of course, is to download a mockup and then superimpose a screenshot from your mobile or desktop app on top of it. If you’re not a seasoned Photoshop designer, mocking up a beautiful…
-
Netra: AI-Powered Video Content Intelligence and Comprehension APIs
Netra is an AI-powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world’s content. The Challenge of Visual Content The internet has evolved to host an ever-increasing amount of visual content. It’s estimated that by 2022,…
