Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest
Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
- Content Marketing
Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email or when SMTP is misconfigured. Fortunately, WordPress is flexible enough to allow you to regain access using secure file access,…
- Analytics & Testing
Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on what user behaviors are working or not working on the site. Most recently, I wrote about how to track mailto…
- Advertising Technology
Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the…
- Content Marketing
Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins. At one time, the Elementor Builder was a great add-on to any theme. Now, the builder has gotten so robust…
- Sales and Marketing Training
What is Interactive Marketing?
Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…
- Customer Data Platforms
Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…
- Content Marketing
Why Your Business Should Make Use of Video in Marketing
We’ve ramped up our video efforts here on Martech and it’s been great… engaging deeper on YouTube and social media with 1 to 2-minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of…
- Social Media & Influencer Marketing
Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook’s current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern equivalent of AOL through several key aspects. Advertising…
- Marketing Tools
ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them
Leading an effective digital marketing team can be challenging in today’s changing technology. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How you handle these concerns determines whether you will have an efficient team to meet your business’s online marketing goals. Digital…
