Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business ( B2B ) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing…
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13 Ways to Increase the ROI of Your Content Marketing
Maybe this should infographic could have been one giant recommendation... get readers to convert ! Seriously, we're a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor's content, and not…
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6 Interactive Elements To Increase Email Marketing Engagement
Email and interactivity go hand in hand. Since over 3.9 billion people use emails , interactive email is a buzzword and a great tool to increase clients and sales. In this piece, we will find out how you can use…
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What is the Net Promoter Score (NPS) System?
Last week, I traveled to Florida (I do this every quarter or so) and for the first time, I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive…
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SQU IQ: Sync Inventory and Reporting Between Your POS and E-commerce Platforms
Over the last few years, there's no doubt that the need for an online store is critical to retailers being able to meet consumer demands, compete effectively, and grow their sales beyond their retail locations. A critical challenge for this…
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Spam Laws: A Comparison of US, UK, CA, DE, and AU
As the global economy becomes a reality, treaties are being signed that ensure that each country respects the laws of another and may even be able to take punitive action against companies that violate those laws. One area of focus…
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Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you've been reading my articles over the last few months, you'll notice that I've been sharing a lot more about ecommerce, especially with regard to Shopify . My firm has been building out a highly customized and integrated Shopify…
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PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream - 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others...
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Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions
Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API -first platform that offers flexibility, scalability, and…
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How To Automate Emailing Your WordPress Posts With Jetpack Subscribe To Site
If you were an email subscriber for my publication, you may have noticed that we discontinued the newsletter. My partner on that is UpRipple and Adam is actually doing a ton of refactoring of the platform and integrating some other…
