Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting your…
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What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM).…
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After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the…
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages,…
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Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder
Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender…
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How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so…