Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you're a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers - You have to invest in sales…
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Buzz, Viral or Word of Mouth Marketing: What’s the difference?
Dave Balter, the founder of BzzAgent , defines the differences in Buzz, Viral, and Word of Mouth Marketing. Here are excerpts with Dave's great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing ( WOMM ) is the…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence ( AI ), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and…
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7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote
Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company's brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for…
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UPS API Endpoints and Sample PHP Test Code
We're working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company…
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How To Feed Your WordPress Blog Posts By Tag In Your ActiveCampaign Template
We're working on optimizing some email journeys for a client that promotes multiple types of products on their WordPress site. Each of the ActiveCampaign email templates that we're building is highly customized to the product it's promoting and providing content…
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Eventbrite: Events Truly Made Easy
Eventbrite is an online event management and ticketing platform that allows organizers to create and promote events, sell tickets, and manage registrations. Despite some substantial competition, Eventbrite's user-friendly platform, a broad range of features, and strong marketing capabilities have contributed…
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How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client's email marketing efforts using Klaviyo . Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting…
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What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM).…
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What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you'll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the…
