Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Utilizing BlueOcean’s Proprietary AI To Unlock Connected Fitness Brand Insights
Every year, especially as we approach the holidays and reflect on the most memorable campaigns of the year, there are countless battles to see which brands have captivated audiences. With the stress and uncertainty that the pandemic brought this year, there’s a new battle, and this time it’s a battle for our health. As we adapted to doing everything from…
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Content Marketing
Five Top Tips For Building A Thought Leadership Content Strategy
The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…
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E-commerce and Retail
Scent Marketing: Statistics, Olfactory Science, And The Industry
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The Science of Scent The…