Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    How to Build a Data-Driven Culture to Increase Your Company’s Bottom LineThe last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending , where you invest your marketing dollars this year can reposition… 
-    mParticle: Collect and Connect Customer Data Through Secure APIs and SDKsA recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations.… 
-    Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App PlatformsWith over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn't be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not… 
-    Scratchpad Command: The Fastest Way to Access and Update Salesforce From Any Web AppAccount executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM . This forces salespeople into a time-consuming and exhausting workflow of navigating back and forth between tools, managing dozens of… 









