Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending , where you invest your marketing dollars this year can reposition…
-
mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs
A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations.…
-
The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of…
-
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the…
-
10 Brand Monitoring Tools That You Can Get Started With For Free
Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on…
-
The Context Marketing Revolution
In his book, Matthew Sweezey presents a compelling case for a paradigm shift in how businesses approach marketing in the digital age. This book offers a fresh perspective on the evolving landscape of consumer behavior and the need for marketers…
-
Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn't be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not…
-
Scratchpad Command: The Fastest Way to Access and Update Salesforce From Any Web App
Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM . This forces salespeople into a time-consuming and exhausting workflow of navigating back and forth between tools, managing dozens of…
-
CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript
One challenge with a content management system is testing and producing scripted tools. While that's not a requirement for most publishers, as a technology publication, I like sharing working scripts occasionally to help others. I've shared how to use JavaScript…
-
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that…
