Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here's an example: You walk into your favorite retail outlet. As soon as…
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Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story... my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations…
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7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online
Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced…
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Automate Building Of Your REST API, Admin Panel, and Postman Documentation
A great means of scaling any application online is to separate your user interface from the data layer using an Application Programming Interface ( API ). If you're new to development, an API is a pretty simple concept . Just…
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Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a significant amount of time ensuring they're ranking well in search and developing high-quality content and websites that drive conversions. However, a key strategy often overlooked is how they can improve their entry on a search engine results page…
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Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also…








