Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in…
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Swing2App: The Ultimate No-code App Development Platform
There’s enough evidence about how mobile apps have taken over smartphones. If not a hundred, there is at least one app for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The…
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Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much…
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Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce, HubSpot, or Intuit Mailchimp. They have truly ushered in the era of increasing SaaS growth. Software-as-a-service (SaaS), simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage…
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting…