Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents—helps businesses tackle complexity…
-
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working.…
-
Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In…
-
Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site,…