Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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10 Ways To Protect Your Blog from A Lawsuit
Protecting your blog from potential legal issues is crucial for its long-term success. By taking proactive steps to safeguard your content and manage potential risks, you can focus on creating valuable content for your audience without worrying about lawsuits looming…
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The Resilience of Press Release Distribution in the Social Media Era
Social media's rise has undeniably transformed how journalists discover and report news. In this digital age, information spreads unprecedentedly, and the dynamics of media engagement have evolved. Yet, amidst these changes, one traditional tool continues to stand strong—the press release…
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Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when…
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Raven Tools: White Label SEO Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports : Measure your marketing success across multiple…
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Krisp: Cancel Meeting Background Noise with AI-Powered Noise Cancellation
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp…
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The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the…
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What Is JavaScript Obfuscation?
I've been writing quite a bit of JavaScript lately for an Ajax application with unique and innovative code. Once I'm finished, I have a couple of concerns: the application security and protecting my hard work from someone stealing the code.…
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The Future of B2B Sales: Blending Inside & Outside Teams
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions occur. Certainly, the impact on consumer purchasing has been immense, but what about business-to-business? According to The B2B Future Shopper Report 2020, a mere…
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5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able…
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Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers' minds. Whether you're a solutions provider, MarTech professional, or business... we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries…
