Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Native Advertising Tips?

    Native Advertising In Content Marketing: 4 Tips And Tricks

    Content marketing is omnipresent, and turning prospects into full-time customers is becoming increasingly difficult. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using  native advertising . This is…

  • Sales video in email

    Video Email: It’s Time For Sales To Get Personal

    With the COVID-19 crisis, the ability of outside sales teams to maintain a personal connection with their prospects and clients was eliminated overnight. I'm a firm believer that handshakes are a critical element in the sales process, especially with larger…

  • Find Your Influence: Influence Marketing Platform

    Find Your Influence: Generate Global Conversations Led By Inspired Content Creators

    Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise…

  • User Acquisition Campaign Performance Drivers

    The Top 3 Drivers of User Acquisition Campaign Performance

    There are dozens of ways to improve campaign performance. Everything from the color of a call to action ( CTA ) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic…

  • quarantine time to go to work

    Quarantine: It’s Time To Go To Work

    This is, beyond a doubt, the most unusual business environment and questionable future I've witnessed. That said, I'm watching my family, friends, and clients split into several tracks: Anger : This is, without a doubt, the worst. I'm watching people…

  • Zenkit To Do: Task Management Platform

    Zenkit To Do: Manage Tasks Across Teams, Devices and Companies

    In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks…

  • Importance of Site Search

    Site Search: Over 20% of our Home Page Clicks Come from One Feature

    We signed up for Hotjar and 1. It's a comprehensive home page with numerous sections, elements, and pieces of information. Our goal isn't to confuse people - it's to provide an organized page where visitors can find whatever they're seeking.…

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