Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • ios android mobile app banner

    How to Add iOS or Android Mobile App Banners to Your Site

    Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner. When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are essential…

  • Mobile App Store Statistics Infographic

    Mobile App Store Statistics

    Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app…

  • E-Commerce Debt Collection Guide for Startups

    Debt Collection for E-Commerce Startups: The Definitive Guide

    Transaction-based losses are a fact of life for many businesses because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses that have to accept a large percentage of losses as part of their business model, many startups treat…

  • Email Marketing Statistics

    Email Marketing Statistics

    Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of…

  • Beeketing: Social pop for ecommerce for social proof

    Beeketing: Add a Sales Pop to Your E-commerce Site

    Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the…

  • Website Project Frustration

    Who Will Build Your Next Website?

    I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I…

  • Diigo: Collaborative Social and Bookmarking and Sharing Tool

    Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content

    Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo…

  • Ecommerce Apps

    Three Apps You Need to Run Your E-commerce Business Efficiently

    There are so many e-commerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of…

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