Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Your B2B Social Media Strategy Should Differ from a B2C Strategy
Social media continues to be a vital tool for connecting with audiences, but B2B and B2C marketing strategies differ significantly. These distinctions arise from the unique nature of their audiences, goals, and engagement tactics, requiring tailored approaches for success. Why…
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Native Advertising In Content Marketing: 4 Tips And Tricks
Content marketing is omnipresent, and turning prospects into full-time customers is becoming increasingly difficult. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising . This is…
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Video Email: It’s Time For Sales To Get Personal
With the COVID-19 crisis, the ability of outside sales teams to maintain a personal connection with their prospects and clients was eliminated overnight. I'm a firm believer that handshakes are a critical element in the sales process, especially with larger…
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Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise…
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The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action ( CTA ) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic…
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Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I've witnessed. That said, I'm watching my family, friends, and clients split into several tracks: Anger : This is, without a doubt, the worst. I'm watching people…
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Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks…
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right…
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Site Search: Over 20% of our Home Page Clicks Come from One Feature
We signed up for Hotjar and 1. It's a comprehensive home page with numerous sections, elements, and pieces of information. Our goal isn't to confuse people - it's to provide an organized page where visitors can find whatever they're seeking.…
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Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This…
