Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…
- Mobile Marketing, Messaging, and Apps
How to Polish Mobile App Store Product Pages in Pre-launch
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch…
- Content Marketing
7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an…
- Marketing Tools
InsideView Fuels Go-to-Market Success with Targeting Intelligence
Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast. A major barrier to success is marketing teams lack key…
- Sales and Marketing Training
Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You’ve successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted. However, it’s imperative you realize that acquiring your degree was only the first step up the mountain to success. Our…
- Public Relations
This is not an Influencer Marketing Strategy, Stop It!
There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious…
- Advertising Technology
LegalZoom Implements Artificial Intelligence Using Veritone One
In an instantaneous world of online media, brand reputation should be seen as a matter of life and death. But, when it comes to broadcast media, managing everything people say about a brand can feel next to impossible. The FCC documented more than 32,000 television and radio stations broadcasting daily, leaving branding and marketing experts scrambling to review and stay…
- Email Marketing & Automation
Does an Emoji in Your Subject Line Impact Email Open Rates?
We’ve shared some details on how some marketers incorporate emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate. Guess what? It worked! Methodology: Mailjet offers an experimentation feature known as a/x testing.…
- E-commerce and Retail
5 Design Elements that Work Well for Mobile Conversion
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build…
- Sales Enablement, Automation, and Performance
ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool
B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process…
