Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin…
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‘Tis the Season… to Benchmark Against Seasonal Trends
For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the…
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Your Value Proposition Is NOT What You DO
My daughter is a recent graduate who is making waves in the public relations and event management space. I’m incredibly proud of her, and perhaps the best part of my week is when she stops by to “talk shop” with…
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7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to…