Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you've ever had to utilize a browser's developer tools to try and track down a rogue image or include that's not secure, you know how frustrating it is. Lucky for us, there's been a fantastic update to Semrush 's…
-
Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey . The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales…
-
To Tweet or Not to Tweet
A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with…
-
How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers…
-
7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re…
-
Four Critical Changes That Will Transform Your Agency’s Health
s your agency struggling to maintain growth, profitability, and a happy, creative workforce? I have been in that position a few times. As a corporate marketer, I was quite naive when I started my agency. We were going to over-deliver…
-
What is Good SEO? Here’s a Case Study
Over the last few years, I've been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It's unfortunate as they continue to leave a trail of clients that have invested a lot…
-
You’re Probably Spending More Time Managing Data Than Marketing
Yesterday, I shared how we batch loaded an entire year of social updates . While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file…
-
Tasko: It’s Time to Outsource Your Marketing Tasks
Over the years, we've noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have…
-
Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted…
