Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketing
    smells

    Something Smells with WordPress Plugin Ratings & Reviews

    Contributing to the open source movement can be amazing, but this week wasn’t one of those times. We’ve been contributing to the WordPress community for a decade now. We’ve built countless plugins. Some have been retired, and others have incredible exposure. Our Image Rotator Widget plugin, for example, has been downloaded over 120,000 times and is active on over 10,000…

  • Content Marketing
    paid vs unpaid content growth

    Why I Work for Free and Wil Wheaton May Be Incorrect

    This post isn’t a debate, and I’m not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides. Wil Wheaton is an established brand with a significant following. He’s worked hard to develop his audience and community – hence the outcry and agreement with his…

  • E-commerce and Retail
    online reviews

    Should You Invest in Online Review Monitoring to Manage Your Reputation?

    Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google Business Profile, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are…

  • E-commerce and Retail
    google shopping insights

    Google Launches Shopping Insights… and it’s Awesome!

    One of the large businesses that we worked with had an issue that’s really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time – but the reality is both have an enormous impact. If you can write content on topics that take advantage of…

  • Content Marketing
    pr en

    WebSite X5: Build, Deploy and Update Sites from the Desktop

    I’m a huge fan of content management systems online, but there are times when we just need to get a site up and running. Configuring the CMS, optimizing it, managing users, and then working around a clunky editor or limited template that needs customizations can slow progress to a crawl when you’ve got an urgent need to get a site…

  • Advertising Technology
    ad blocking software

    What’s the Impact and Alternative to Ad Blocking?

    To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One…

  • Advertising Technology
    click fraud

    4 Strategies to Mitigate the Risk of Rampant Click Fraud

    Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released…

  • Marketing Infographics
    Customer Experience Infographic 2015

    The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences —…

  • E-commerce and Retail
    in store experience displays personalization

    3 Keys to Modernizing In-Store Experiences… and Revenue

    This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli with a…

  • E-commerce and Retail
    instagram

    Including Instagram Photos Increased Email Engagement 7x

    In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership