Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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5 Questions to Ask Your SEO Consultant
A client for whom we've developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm…
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Google Search Console Goofed And Sent False Alerts on WordPress
Sometimes I scratch my head where exactly Google is going with its search console . While I do believe it's an amazing service to detect malware on sites and prevent those sites from being listed in search results, I'm not…
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The Impact of Micro-Moments on the Consumer Journey
A hot marketing trend that we’ve begun hearing more and more about is micro-moments . Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments ? In what ways are…
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How to Improve Your Sales Team’s Performance
So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected…
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Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers,…
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Does Snapchat Really Matter to Marketers?
In an impromptu poll in our community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing. Only 9% stated that they were using it and the rest said that they hadn't decided yet. That's…
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Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp
You hear TripAdvisor , you think hotels . You hear Healthgrades , you think doctors . You hear Yelp , and chances are good that you think restaurants . That’s exactly why it comes as a surprise to many local…
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7 Reasons Why Lead Forms are Dead
Both digital retailers and brick-and-mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the…
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies , I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the…
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How to Own Digital Transformation with Influencer Relations
Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today's digital and connected world. By implementing technology marketers are able to fundamentally…
