Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Depositphotos 67784221 m 2015

    The Public Relations Lesson We Learned When Pitching Our Story

    Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our…

  • always be selling microsoft

    Always Be Closing: 10 Statistics Driving Sales Change

    The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from…

  • outsourcing

    Emphatic: Outsourced Social Media Done Well

    Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today,…

  • audible

    Share Your Favorite Marketing Books via Audible

    It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is…

  • newlytics

    Newlytics: A New Way to Understand Your Marketing

    Having worked with a number of small and large companies across multiple industries and various media, we have constantly seen a fundamental problem of companies unable to determine their marketing ROI. Even with large companies that employ teams of marketers…

  • Why Snapchat is changing digital marketing

    Why Snapchat is Revolutionizing Digital Marketing

    The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data. The social network is becoming a key player in the future of digital marketing. Since its launch in 2011…

  • twitter fail whale

    Hey Twitter, I Tried Ads and Here’s What Happened

    I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether…

  • onboarding

    gShift: A Case Study in SaaS Onboarding Best Practices

    We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies…

  • Key Requirements of the CAN-SPAM Act

    What are the Key Requirements of the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act (CAN-SPAM). While it’s been over a decade… I still open my inbox daily to an unsolicited email that has both false information…

  • mobile app retention benchmark

    The Steep Benchmark Curve on Mobile App User Retention

    Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one…

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