Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Increase Your Mobile Conversions and Leads
Here's some homework for you before you even read this. What's your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile…
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Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales
I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In…
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Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it's a strategy that can be quite insulting if it's done incorrectly. Let's take the most common example - how does it feel when you get an email message where it opens…
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The Ultimate Holiday Email Marketing Guide Infographic
'Tis the season for holiday marketing, and our email verification software sponsor NeverBounce , has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation's data show that spending is increasing this year, primarily online and…
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Tips for Improving Your Mobile App Popularity During The Holidays
App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all…
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Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I'd even go so far as to say it's…
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Information Generation: Reaching Millennials with a Data-Driven Approach
According to a recent survey by Zillow , millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands…
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Despite What Marketers Market, Marketing is Hard Work
Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency - talented leadership, a world-class team of dedicated employees, a beautiful downtown location, and impeccable branding online with a premiere…
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What is a TLD? Top Level Domains Explained
If you parse any domain name, the top-level domain is the last section after the last dot. That's the highest level within the hierarchy of a domain name. So, for martech.zone , the TLD is .zone . When the web…
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How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality ( AR ), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity…
