Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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PitneyShip: Smarter, More Affordable Shipping for Your Online Store
E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform.…
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One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards
Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up…
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AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable…
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App: WHOIS Lookup
If you've ever registered a domain, your domain registrar is required to publish a registration record publicly. A WHOIS lookup is a tool that allows individuals to search for domain name registration information. This tool is essential for reviewing domain…
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AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization
For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or…
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Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs ( CAC ) and low conversion rates ( CR )? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When…
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…
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Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. The Challenge: Leveraging AI Without Losing Human Touch…
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Synder: Grow Your Ecommerce Brand Without Getting Buried in Back-End Chaos
Running a successful e-commerce business means constantly juggling orders, inventory, marketing, customer service—and somehow still finding time to track your cash flow. But as you scale, the back-end work doesn’t just grow—it multiplies. From sales across multiple platforms to managing…
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LILT: Scale Multilingual Content with AI and Human Precision
When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all face a growing need to deliver faster, more accurate, and…
