Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
The Impact of Custom Packaging on Your E-commerce Sales
One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It…
-
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing - it allows you to send 4x6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it…
-
Repricing: How Amazon Repricing Works and How Long It Takes
Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015 , up from 41% the year before. With millions of sellers selling billions of products in a commerce site like…
-
MainWP: Centrally Manage Your WordPress Sites
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I've already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a…
-
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies , researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at…
-
Top 3 Marketing Mistakes New Businesses Make
Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds…
-
From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence ( EI ) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in…
-
How to Reverse Plummeting Email Engagement Rates
It's quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that's 12,000 emails that have dropped off. The vast majority of…
-
Blitz: Performance and Load Testing from the Cloud
It's tough coming up with an analogy for the load put on a web server so here goes. Imagine you're a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you…
-
We’ve Moved Hosts… You May Want To As Well
I'll be honest that I'm incredibly disappointed right now. When managed WordPress hosting hit the market and some friends of mine launched their company, I couldn't have been happier. As an agency, I was tired of running into issue after…
