Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • What is Real-Time Bidding (RTB): An Infographic

    What is Real-Time Bidding (RTB)?

    In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If…

  • sysomos gaze

    Sysomos Gaze: Image and Video Monitoring for Social Media

    You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know…

  • infer screenshot

    Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all…

  • yashi geotargeting1

    Yashi Video Advertising by Geographic Region

    As video viewing continues to rise, there’s an opportunity to reach a very specific audience using various targeting techniques. With Yashi, businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only to…

  • data strong team salesforce

    The Impact of Collecting and Enhancing B2B Data for Marketing

    When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with…

  • divvyhq dashboard

    DivvyHQ: High Volume Content Planning and Workflow

    If you’re working at an enterprise company, content planning and execution is central to your overall marketing strategy. The challenge is managing ideas, resources, assignments, and reviewing overall production status. DivvyHQ‘s platform provides all the tools necessary from ideation to…

  • sales marketing perception reality

    5 Misperceptions of Marketing and the Reality

    We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically…

  • apples apple tree

    Be Careful When Comparing Apples to Apple Trees

    Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and…

  • customer mobile intelligence

    Getting Personal in a Crowded World

    In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier…

  • stinks

    Your Content Stinks Because It’s Missing These Elements

    Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else’s drivel? Last night…

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