Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing & Sales Videos
Video: Search Engine Optimization for Startups
You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to…
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E-commerce and Retail
Impact of Mobile and Tablet Gifting
While we’re seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren’t for the owner of the device. Mobile gifting is a growing category – taken advantage of by everyone from Amazon and Facebook. During the holiday season, thousands of…
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Content Marketing
The State of Infographics
Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy…
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E-commerce and Retail
Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Marketing Infographics
Customer Survey Burnout
Surveys are a critical method for capturing key information on your prospects and customers, but they can also be a tool that’s misused and provides data that drives your business in the wrong direction. As a simple example, if I were a business and asked how I could improve my website, I’m already setting an expectation with the person taking…
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Analytics & Testing
Stipple: Intelligent and Interactive Images
What if you could post images to your website or blog, make them interactive, and have the usage and tagging travel with them as they are copied from your site and saved to another? You can do this now with Stipple. Stipple also enables usage information via their analytics package. Mouseover the image below to see Stipple in action! You…
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Marketing Infographics
The History of Sales Technology
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies. From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had the opportunity to work with different tools, techniques and processes to help them become better, smarter sellers. We thought it would be…
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Social Media & Influencer Marketing
LinkedIn Requests: The Social Media Rules Police Strike Again!
For as long as people have known me, I’ve been railing against the rules police in social media. They truly drive me insane. For ten years, one of the arguments that continues to surface is whether or not you should connect with people you don’t know online. It surfaced again yesterday when I shared Dan Schawbel’s post, Why I Accept…
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Email Marketing & Automation
How Email Integrates Multi-Channel Marketing
In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate…
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Sales Enablement, Automation, and Performance
A Unique Business Card… er Chip
This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent, Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what I should do and I trust them to get…
