Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing Infographics
How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re…
- Content Marketing
Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t…
- Content Marketing
Aggregate Statistics Can Steer You Wrong
It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer…
- E-commerce and Retail
5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.…
- Content Marketing
Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…
- Content Marketing
Source Metrics: Social Marketing Optimization and Analytics
Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox…
- Marketing Infographics
Proposal Software is Boosting Business
Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…
- Analytics & Testing
My Online Marketing Checklist in Prioritized Order
There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…
- Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
- Marketing Infographics
Reasons Why a Mobile Facebook is Serious Business
Releasing a new mobile version of Facebook for tablets and mobile devices may have been one of the best moves they had ever made. Facebook is now seeing a 67% year over year growth according to this infographic from Qwaya, Reasons Why a Mobile Facebook is Serious Business. It’s time to start taking Facebook on mobile seriously. The whole world…
