Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
36 Rules of Social Media
If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. Source: FastCompany This infographic is a collection of the…
- Content Marketing
Stop Hiding the Most Important Feature of Your Web Presence
More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain…
- Social Media & Influencer Marketing
3 Steps to a Successful Social Media Crisis Response
We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to recognize that when a crisis happens – it’s much better to be on top of your response in social media…
- Marketing Infographics
Presentation: How to Supercharge Your Event
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…
- E-commerce and Retail
Loyalty Rewards
When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…
- Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
- Content Marketing
How We Consume Content From Brands
In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…
- Content Marketing
Complaining Ain’t Easy
When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a complaint, they want to voice it and have it handled professionally and efficiently. Lacking a strategy to deal…
- Marketing Infographics
How Businesses are Making Friends on Facebook
Sometimes we get in the weeds on our posts here at Martech so this infographic is a nice change. As an overall marketing strategy, how are businesses leveraging Facebook? This infographic does a great job of explaining how! Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that…
- Analytics & Testing
The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the business of new media. I remember when I first started DK New Media, a well-known colleague told me to forget…
