Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email . I think that always comes as a surprise to those of us in the online industry - who gravitate to Chrome and Safari,…
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response…
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How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone ?). Gerry Moran has written a great post and put together a blueprint for…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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How to Write Content Where Visitors Determine Your Value
Regardless of price , value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service ( SaaS ) vendors utilize value-based selling to…
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Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don't spend time improving the conversion percentages of the traffic they've already attained. This week, we were reviewing a multi-touch email program for a client of Right On…
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How Better Blog Posts Make You a Better Lover
Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn't it? That's called linkbait. We didn't come up with a hot blog post title like that…
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn't as easy.…
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Reachli: The Visual Advertising Network
We've shared other content recommendation systems like Outbrain . What if your content isn't textual in nature, though, and it's more visual - like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has…
