Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
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Pinfluencer: Marketing and Analytics From Pin to Purchase
Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your site’s analytics to provide you with return on investment data. They’ve also added a new Pinterest promotion platform that enables…
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The Retailer’s Guide to SoLoMo
Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for…
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Why Isn’t Your Sales Rep on Social?
At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After…
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State of Social Media Marketing
Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to…
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Social Media Drives Revenue
Eventbrite has put together this infographic from the social commerce report, providing insight into social commerce and the value of a fan or follower. One note – all figures are represented in US dollars. As social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways…
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Do You See What Google Fetches?
We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Search Console was reporting errors. In one case, the client was attempting to write some of the content utilizing JavaScript. In the other case, we identified that the hosting another client was using was redirecting visitors correctly… but not the Googlebot. As…
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Like Us! A Survey of Users on Brand Engagement
Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…
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The Manufacturing of Ideas
For hundreds of years, the definition of productive required that there be a manufacturing line taking a product from raw materials to goods for market. Wealth was measured in tons and footage and inventory. Banks loaned money based on how many assets that you had. Our education system prepared our youth to show up on time, get in line to…
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B2B Lead Generation Manifesto
Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The…
