Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
I Don’t Like It!
These are probably the worst 4 words that you can ever hear as an agency from your client. You never get used to it even though it happens fairly often. People hire designers to do the impossible… pull a vision out of their head and put it into an image, site, video or even a brand. Worse, it’s rarely an…
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Marketing Infographics
Google+ for Business
Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing…
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Content Marketing
Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value…
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Content Marketing
Rant: The Online Piracy Market
The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the libertarian side of the political spectrum. I believe that free markets almost always find the right direction to move to.…
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Marketing Infographics
Marketing Projects versus Processes
Many of our clients require a bit of re-education when we onboard them. They’re used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We’ve done marketing projects in the past and we really shy away from them now. Unless we can price a project to accomodate several iterations, we typically…
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Marketing & Sales Videos
B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other words, we would identify your ideal clients by revenue, number of employees, industry codes, years in service, location and any…
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Marketing Infographics
One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer should be doubting the growth of mobile marketing… and should be executing on mobile strategies – including social, mobile optimized…
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Content Marketing
Don’t Blame the CMS, Blame the Theme Designer
This morning I had a great call with a potential client about their inbound marketing strategies. They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were already on WordPress and asked if they would continue using it. She said absolutely not and said that it was terrible……
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Marketing Infographics
Economics of Free Mobile Games
Companies look to developing application programming interfaces and mobile applications that compliment their service; however, free entertainment apps are often overlooked as a viable alternative. The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from…
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Content Marketing
The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.
