Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Inbound Marketing Explosion
As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online…
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CMO launches an Interactive Guide to the Social Landscape
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site…
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Ecommerce Social Login & Sharing
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and e-commerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce…
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Social Business, the Quiet Revolution
Social media and social technologies are now an integral component of how companies do business. It has become completely intertwined and integrated in our marketing efforts. Digital marketers can’t talk about content, SEO, website optimization, PR. Customers, whether they realize it or…
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I Don’t Like It!
These are probably the worst 4 words that you can ever hear as an agency from your client. You never get used to it even though it happens fairly often. People hire designers to do the impossible… pull a vision…
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Google+ for Business
Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I…
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Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements…
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Rant: The Online Piracy Market
The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the…
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Marketing Projects versus Processes
Many of our clients require a bit of re-education when we onboard them. They’re used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We’ve done marketing projects in the past…
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B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other…
