Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Similar Content Different Delivery
1.webp" class="s3-img" border="0" alt="pencil-chart.png" align="left" style="align-left" /> Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different…
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WordPress: Add Author Information in Sidebar
UPDATE: I've developed a Sidebar Widget to display your Author Information. Today's post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That's a telltale sign I…
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The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer…
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The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology... Layar calls it a mobile augmented reality browser. I call it…
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It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value…
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Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug…
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How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference , I also learned that recovering ex-clients is a great strategy . Since attending the conference, I've been keeping my…
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Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events - in person and via webinar - to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile,…
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Track Your YouTube Videos
Many people don't realize it, but YouTube has some basic analytics for you to track your videos. If you'd like to be able to see who is embedding them and how many plays they've gotten, it's fairly simple utilizing YouTube's…
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Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, " If your IT department was killing innovation ". It was a question that solicited quite a response! Many IT departments…
