Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value…
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Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. 1.webp”…
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How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out…
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Track Your YouTube Videos
Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social…
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Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have…