Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • social media developers

    It is All About Reusable Code? er… Content

    I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value…

  • billboard advertising

    Integrating Mobile into an Outdoor Advertising Strategy

    Mobile Marketing is emerging and becoming more commonplace everyday.  Last week I was visiting family in the Myrtle Beach area and saw this billboard.  It was great to see a major attraction integrating mobile into their overall marketing strategy. 1.webp”…

  • mend heart

    How to Design an Email to Recover a Customer

    Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out…

  • Douglas Karr Social Media Expert Indianapolis

    Social Media Use Does Not an Expert Make

    1.webp” alt=”geek-and-poke.png”>Yet again today I was invited to a handful of events – in person and via webinar – to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn…

  • Depositphotos 8796674 s

    Track Your YouTube Videos

    Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s…

  • Increase Blog Traffic by Reviving Old Blog Posts

    Although I’m nearing 2,000 blog posts on Martech Zone, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new…

  • ExactTarget Takes Customer Service up a Big (Social) Notch

    This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social…

  • search1

    Who Defines Technology at your Company?

    The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have…

  • attraction

    Long-Term Strategic Marketing takes Courage

    When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we…

  • real estate marketing

    Marketing Real Estate Online has Evolved

    The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has…

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