Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won't repeat the keywords here,…
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Do You Really Want to Work for a Startup?
There's not much worse of a feeling in your gut than when you're escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point…
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Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration…
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Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don't believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts?…
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HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises . Widen is a 60 year old company that started in prepress technologies. Unlike some print companies , Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has…
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Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It's definitely a persona that I project and one that I try…
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Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors , demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based…
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Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we're losing. I don't believe we're losing anything; I believe we're progressing. Jobs moving overseas always sound ominous, but people ignore…
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Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling , by David Wolman. You may not know what orthography and etymology are, and that's okay. I know I'm a butcher…
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Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn't optimized. It's because optimizing the content is only half the battle,…