Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see. Even with all the insanity,…
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The Most Important Feature of Your Corporate Blog
1.webp” alt=”Door Knocker” title=”Door Knocker” width=”200″ height=”266″ class=”alignright size-full tie-image3987″ align=”right” />Tonight I had a great time at Confluence, an Indianapolis networking event, where we reunited a team to speak on the Do’s and Don’ts of Corporate Blogging. I was…
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HUGE PROFITS… Secrets Revealed Now!
No, my site was not attacked by a spammer. This is still Doug writing this post and I’m doing it under my own free will. Have you ever hit a web page that advertises that they’re going to reveal all…
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Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference…
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Stepping into Cross Media Optimization
There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards –…
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What’s your Strategy for Customer Recovery?
In many posts I’ve spoken about “get, keep and grow” strategies for companies to grow their business, but one aspect I don’t think I’ve ever written about is recovering customers. Since I’m in the software industry, I’ve rarely seen customers…
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Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find…
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AT&T: The Next AIG?
Almost every day I get home, I get a beautiful piece of direct mail from AT&T about U-Verse. They’ve sold me. I want it. I want a big ‘ol fat package with increased download speeds, the advanced ability to control…
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The Wicked Lies that Social Media Gurus Weave
This is a rant. Lies, lies, lies. I’m so very tired of hearing all of the crap that social media ‘gurus’ tell clients. Last night I did a Twitter Explained training with Linda Fitzgerald and her group, Affiliated Women International.…
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Fix Caching Issues with Flash, JavaScript, XML, KML or Google Maps
This is a short and sweet post on caching issues. Sites and browsers are built to really optimize resources. They do it so well sometimes that the end result actually breaks your dynamic website instead of updating it as often…
