Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…
Corporate Sponsorship
If I could sell patches on my suit, I think I could start a bidding war between Papa John’s, Donato’s and Dominoe’s:
- Social Media & Influencer Marketing
Social Media Experts in your Backyard!
Social media is a booming business right now, even with the rut our economy is in. I believe there are three reasons for that: Social media is an engaging medium that is difficult to fake or do half-ass. Social media is an inexpensive medium, requiring time but not a lot of expensive resources. Social media is a primary means of…
- Analytics & Testing
The Engagement Illusion: Why Comments Don’t (And May Never) Equal Conversions
I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find a popular plugin, a couple…
- Content Marketing
1,500 Posts! On to Social Media Domination!
I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling. My earliest blogging occurred on Ryze with a Newspaper Database Marketing group (I’m not sure if Ryze has had an upgrade since 2005!). I…
- Content Marketing
I’m Leaving A Great Job and Heading To A Content Management SaaS Platform, Compendium
The last year I spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and is hugely successful! We won the Techpoint Mira award. We completed the development of 4 POS integrations – Micros, POSitouch, Comtrex, and Aloha. We redeveloped the user interface to maximize conversions for our clients. We added redundancy…
- Analytics & Testing
Marketing Analytics 101: Show Me the Money!
When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities. A few minutes ago, I was sent an email from Andrew Janis of Evantage Consulting on a new Whitepaper they’ve released and the…
- Content Marketing
Do you Seed Blogs?
Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even with the consistent growth of my blog, I continue to try to seek out and find new blogs who are…
- Marketing & Sales Videos
Mobile Textarea: How Many Characters Left
We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than having someone wonder how many characters they have left, I modified Geeky Grrl’s little in-line JavaScript method to display the…
