Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. Obtain your IP Address or DynDns Address The first step to locating you is to…
- Marketing Books
ProBlogger: Four Blogging Mistakes I Should Have Avoided
There’s no shortage of blogging books hitting the shelves lately, but few are as grounded and actionable as ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett. As someone who’s been blogging for a few years now—sporadically and more as a passion project than a structured endeavor—this book hit me at just the…
- Advertising Technology
Why Do TV Commercials Like Billy Mays, ShamWow, and HeadOn Work?
The television is often on in our home, but it’s usually background noise. If I do watch television, it’s usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times. After a while, we just rented a movie. These three commercials are why: ShamWow I hope this guy squints because someone poked him in the…
3 Essential Requirements for any Web Application
More and more, I find myself asking vendors and companies the same questions over and over. If you’re thinking about developing your own application, these are 3 features that need to be integrated from day one in your application if you wish to conserve resources later. Does your application… Have an API? It doesn’t need to be special or a…
- Sales Enablement, Automation, and Performance
Why Not?
How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams’ goals aligned to support the goals of your company? Are each of your employees’ goals aligned with your management’s goals? Are your employees’ performance measured against their goals? Is each employees’ compensation determined by how they…
- Mobile Marketing, Messaging, and Apps
Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use…
- Social Media & Influencer Marketing
Social Media and the Business Strategy
Seems like an appropriate cartoon (from Geek and Poke) after my presentation on Social Media and Business. Found via Search Engine People.
Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…
- Content Marketing
10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers’ strategies, including myself. Here are ten key lessons I’ve learned from Shoemoney’s teachings: Embrace Transparency: One of the most striking aspects of…
