Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • call center

    Callcenter Suicide

    On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn't going to go well. My gut was right. While we had our application complete and resources sitting idle…

  • google docs

    Google Docs Explained

    Google Docs has really been a blessing for the company I work for. We're a young company of 5 (just hired our fifth!) and we don't have a server or shared network appliance. Quite honestly, we don't need one. When…

  • The Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine , the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled…

  • wordpress

    WordPress: Related Post Tweaking

    If you're using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As…

  • What is PageRank? Newton's Gravitational Formula

    PageRank: Newton’s Gravitational Theory Applied

    Newton's theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: [latex size="1.2"]$F=G(\frac{m_1 \cdot m_2}{r^2})$[/latex] The Gravitational Theory Explained:…

  • Depositphotos 26743721 s

    Where do I put my Corporate Blog?

    Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I'm going to push for a longer presentation next time, and hope to make it more interactive - it seems like there was…

  • The Black Swan Book Review

    The Black Swan and Peanut Butter and Jelly Sandwiches

    A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level.…

  • Depositphotos 19720149 s

    Should Web 2.0 Design be Scrapped?

    Elliot Jay Stocks is putting out the battle cry for designers... abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot's site , the design is absolutely stunning. I disagree with…

  • ESP and ISP Spam and Junk Filtering

    The Dirty Secret of Email Service Providers and Internet Service Providers

    There's a dirty secret in the email marketing industry. It's the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership