Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional use. Preview Features File Viewing: Supports multiple file types, including PDF, JPEG, PNG, TIFF, and more. PDF Editing and Annotation:…
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Verizon: Please Stop the Madness
I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out…
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Your Mind Are Belong To Us
For the past few weeks I’ve been picking up and putting down books – one of them was The Big Switch, by Nicholas Carr. Today, I completed reading the book. Nicholas Carr did a fantastic job at building parallels between the evolution of the electrical power grid in this country and the birth of cloud computing. On a similar note,…
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I’m not going to Barnes and Nobles Today!
They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves. Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more…
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Marketing Books
ProBlogger: Buy a Copy of Darren’s Book!
Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. It appears that Darren Rowse of Problogger has done just that, though. I’ve watched Darren’s blog take off and you can see the persistence…
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Content Marketing
What works and what doesn’t in online advertising + key benchmarks
MarketingSherpa’s 2008 Online Advertising and Benchmark Guide + Benchmarks was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better…
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Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
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Marketing Books
My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
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Content Marketing
5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled…
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Social Media & Influencer Marketing
Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution
As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…
