Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Callcenter Suicide
On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn't going to go well. My gut was right. While we had our application complete and resources sitting idle…
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Google Docs Explained
Google Docs has really been a blessing for the company I work for. We're a young company of 5 (just hired our fifth!) and we don't have a server or shared network appliance. Quite honestly, we don't need one. When…
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Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily - we get new business, develop new products, offer new services, and get new customers. Each event…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine , the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled…
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WordPress: Related Post Tweaking
If you're using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As…
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PageRank: Newton’s Gravitational Theory Applied
Newton's theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: [latex size="1.2"]$F=G(\frac{m_1 \cdot m_2}{r^2})$[/latex] The Gravitational Theory Explained:…
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Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I'm going to push for a longer presentation next time, and hope to make it more interactive - it seems like there was…
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The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level.…
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Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers... abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot's site , the design is absolutely stunning. I disagree with…
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The Dirty Secret of Email Service Providers and Internet Service Providers
There's a dirty secret in the email marketing industry. It's the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing…
