Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…
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Content Marketing
How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be accomplished by utilizing an image map but that usually requires a tool to build out the coordinate system. Utilizing Cascading…
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Content Marketing
Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would put a picture on my blog that displays me as dark-haired, fit, and trim when – in reality – I’m graying and overweight. Ironically, the image you see on my blog is me from about 5 years ago. I’ve gained a few pounds, and my hair…
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Email Marketing & Automation
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…
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Content Marketing
Top 3 Key Elements to Remember for B2B Blogging
In B2B, corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate with your target audience, and reinforce your brand’s value. To achieve this, you must focus on three essential elements: thought leadership,…
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Content Marketing
My Blogging Cards Have Arrived!
Once I get done speaking at conferences, I’m often asked for a business card by quite a few of the folks. Business card? For a blogger? With 3 conferences coming up in the next few months, I decided to take the plunge and actually get some business cards made! I’m not sure how much business I may have lost after…
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Social Media & Influencer Marketing
I’m getting tired of FPAM
If you’re on Facebook, you’re getting FPAM’d, aren’t you? It sounds pretty funny, but it’s not. I think that’s what I’m going to start calling it… FPAM = Facebook Spam. My email inbox is full of friend invites, real event invitations, virtual friend invitations, my friends have questions to ask me, I should install this Facebook application, I should be…
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That’s One Word…
Here’s someone that was really paying attention at work! When you tell folks the name of your company – and there’s no space in the name, you often state… “That’s Patronpath P-A-T-R-O-N-P-A-T-H… one word…”. We never expected this, though:
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The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
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Content Marketing
Free Download: Numbered and Alphabetized Google Map Markers
I’m finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel free to download the markers here and use them for commercial or non-commercial use… my only requirement is a nice…
