Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Web Traffic

    How bad DO sites overstate their number of visitors?

    ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save…

  • Screen Shot 2014 10 18 at 11.01.35 PM

    Microsoft Photosynth Technologies

    There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the…

  • Screen Shot 2014 10 18 at 10.23.04 PM

    The Break Up

    What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.

  • Bow Thrusters, Blogging, and Business Communication

    Bow Thrusters, Blogging, and Business Communication

    While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…

  • How Product Managers Think…

     

  • speed

    Your Blog RPMs are Pegged, but You Are Not Winning the Race!

    Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don’t get to spend as much time to do that as I’d like to – I have…

  • Helpdesk Humor Skits

    Helpdesks Have Sucked Since Medieval Times

    Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing…

  • Looking

    I Could Be All Yours for Today’s Low, Low Price of…

    The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I…

  • content chunks

    Don’t be a Punk, be a Hunk and Chunk Your Content

    That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of…

  • Marketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during…

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