Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
I might still subscribe to the Newspaper if…
Some of you that know my background understand that I worked in the Newspaper Industry for over a decade. Some of my greatest accomplishments were in the industry, both professionally and technically. It truly saddens me that newspapers are fading… but I don’t think it’s a death, it’s really a suicide. Newspapers watched as classifieds walked to eBay and Craigslist.…
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Marketing & Sales Videos
Four Eyed Monsters
This is a spectacular independent film and perhaps the future of film distribution. It’s more targeted to folks like my son, but I still enjoyed it. The story accurately depicts all the awkwardness of getting into a relationship. It’s slightly edgy at times, but I suppose that’s realistic (and I am getting old). The messages behind the movie are timely…
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Marketing Books
What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
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Advertising Technology
How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
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Flickr Uploadr Saves the Day!
I’ve been a modest user of Flickr and really haven’t done much with it. My main reason for using Flickr was the group feature that allowed me to make an I Choose Indy Group for the website I Choose Indy. Joining Groups is a key feature of any social networking site and all of them seem to be catching on…
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Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
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Mobile Marketing, Messaging, and Apps
Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the result. Basically, this provides depth to images, not just height and width. This could substantially change the user experience! The…
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.NET Blogging Platform
I couldn’t help but laugh when I tried to check out the .NET Blogging Engine that’s just been released: I work in a .NET shop, so I’m sure the developers will give me a hard time about this tomorrow. I think I’ll be sticking to WordPress and PHP/MySQL for quite some time!
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Plaxo Alpha Preview
I’ve been a huge fan of Plaxo ever since I saw it for the first time. I maintain address books online and offline in about a dozen places, including my cell phone. In addition I have a LinkedIn account. Keeping on top of all of them is daunting… if it weren’t for Plaxo. Imagine if everyone you knew maintained their…
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Content Marketing
The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
