Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is a legal necessity and a strategic imperative. Copyright law’s roots can be traced back to the 15th century, coinciding with…
-
One browser feature that would take the market!
Earlier tonight, I was working on a great blog post – a collection of links that I’ve discovered in the past few weeks that I wanted to show to all of you. I wanted to round the number off at an even 10 just to make it a ‘Top 10’. I perused my saved bookmarks and wrote some little witty…
-
Why do great employees leave? Why must great companies still recruit?
Over the last decade, I have had the pleasure of working for several companies. The company that I measure most to is Landmark Communications. The Corporate Staff at Landmark empowered employees to develop themselves as much or as little as they would like. The company did so without fear of the investment that they would make in employees that may…
-
Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
-
Gas Hosevertising?
Speedway is the place for me to gas up. For a gas station, I must admit they do that little ‘extra’ for the inevitable trip to the gas station. For one, I carry around my Speedway rewards card that I’ve saved up 15,000 points on. I’m ashamed to admit that I have no clue what that means, other than every…
-
In the Next 25 Years, My Predictions
It’s fun to think about the future and what it might bring. Here’s a collection of my predictions… Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The convergence of phones, television, and computing will be largely complete. Cars and airplanes will still run on gas. The United…
-
All Products Are Conversations
Hugh MacLeod, the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption: All products are conversations. It’s a powerful visual metaphor that continues to resonate deeply within the marketing world. At first glance,…
-
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
-
4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
-
Mourning News… more bad news for Newspapers
Article If anyone asked me, I’d have to tell them that I still miss working in the Newspaper Industry. Everything from the smell of the presses (I started my career in production) all the way through the hectic deadlines and minimal resources. People that work at Newspapers are simply special people… it’s a business where corporations are slowly torturing and…
