Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
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Mourning News… more bad news for Newspapers
Article If anyone asked me, I’d have to tell them that I still miss working in the Newspaper Industry. Everything from the smell of the presses (I started my career in production) all the way through the hectic deadlines and minimal resources. People that work at Newspapers are simply special people… it’s a business where corporations are slowly torturing and…
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The Sad Facts of Happiness
I believe that I am in charge of my own happiness. There are a number of outside influences (money, work, family, God, etc.) but in the end, it’s me that decides whether or not I am happy. This morning, I watched the news and it’s plastered with Madonna on Oprah explaining her adoption of a child from Africa. What struck…
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The 5 Deadly Mistakes of Product Management
I’ve been working day and night for the last couple of weeks. It’s been gruelling, especially since I have a number of side projects that I had committed to working on. I’m exhausted… one night this week I came home and went to bed and woke up 12 hours later. I’m pretty sure I caught a cold and my body…
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Diversity and Marketing
I got to read a post on Diversity with a new friend of mine, J.D. Walton. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others. It got me stirred up so much that I had to write about my thoughts on diversity. What does diversity…
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Content Marketing
The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.
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The Evolution of a Social Network – Colts Fan Network
My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that can’t be stolen), an online outlet for them to share their loyalty and love for a great team, and the…
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The New Economy: Give It Away
Google Blogoscoped reports on a Reuters article that the new Google Book Search, where they are scanning books out of copyright and putting them online, is actually assisting in increased book sales. Google Book Search has helped us turn searchers into consumers, said Colleen Scollans, the director of online sales for Oxford University Press I’m not sure how to word…
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Content Marketing
Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…
