Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging…
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Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to…
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A List Of All Salesforce Products for 2025
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every…
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Vecteezy: Motion Graphic Templates for High-Impact Marketing Videos
Creating professional-quality videos is no longer a luxury—it’s a necessity. High-quality motion graphics set your brand apart, whether you’re crafting eye-catching ads, engaging social content, or polished corporate presentations. However, designing animations from scratch in After Effects, Premiere Pro, or…
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Driving Sales Success: Proven Tactics and Technologies to Increase Sales in 2025
Increasing sales in today’s competitive marketplace is a multifaceted challenge that requires companies to blend time-tested sales techniques with modern technological advancements. Both business-to-business (B2B) and business-to-consumer (B2C) organizations share the goal of driving revenue growth and building long-term customer…
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The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions
Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction…
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15 Ways That Content Creators Can Monetize Their Work
Brands enlist content to drive awareness within their industry, acquire prospective clients by researching online, and use content to drive retention by assisting customers to succeed with their products or services. The challenge with a brand utilizing content is overcoming…
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What Does A Public Relations Strategy Look Like in 2025?
The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the…
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Alamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands
Creativity isn’t neat. It’s messy and uncertain and often means tearing down your work just to rebuild it stronger. It takes hours of thought, relentless exploration, and an unwavering belief that your vision will work. True creatives don’t follow the…
