Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding…
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What Is Remnant Traffic and How Can Publishers Monetize It?
In digital publishing, not all traffic is created equal. While premium traffic—visitors from targeted campaigns or loyal repeat users—often drive the most revenue, a significant portion of a publisher’s audience falls into a less lucrative category: remnant traffic . Understanding…
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Why You Should Clean Your Email List (and How to Purge Subscribers)
Email marketing is one of the most effective channels for driving customer engagement and revenue. However, its success depends not only on crafting compelling campaigns but also on the health of your email list. One often-overlooked yet indispensable tool for…
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Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025
SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing,…
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Can We Please Kill The Attention Span Myth?
Try as I might to dispel the myth of the shrinking attention span ; it continues to dominate way too many marketing presentations and keynote speeches. So, I worked with a colleague to produce the first in a series of…
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies…
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Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn't just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV's Storybooks shine, leveraging cutting-edge multimedia elements…
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Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve…
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Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is…
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Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Email list rental, a frequently maligned and misunderstood practice, remains a widely accepted marketing strategy when executed correctly. The right approach can deliver a strong return on investment ( ROI ), provided you respect the inbox and adhere to best…
