Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
How to Use Widgets to Validate Email in Your Lead Generation Funnel
Email validation is a crucial step in optimizing lead generation (leadgen) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate entries, ensuring a cleaner and more reliable contact list. This…
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Advertising Technology
Your Digital Transformation Isn’t Good Enough: Tips to Bridge the Gaps and Succeed
What does it mean to undergo digital transformation (DX)? Is it just a one-time project or a whole process that might take months, if not years? Everyone defines digital transformation differently. For some, it’s about going paperless; for others, it involves switching to a new stack of technologies. It might be different for you and your business, but I am…
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Sales and Marketing Training
7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user experience across multiple platforms is essential. Businesses can drive traffic, boost engagement, and maximize conversions by leveraging various digital channels—such…
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Sales and Marketing Training
How to Get Started with Staff Augmentation, From First Contact to Onboarding
So, you looked through your options and decided staff augmentation is your best bet, but where do you begin? Staff augmentation might be ideal if you need extra hands to meet deadlines, add additional skills to your team, or just want to increase your team without long-term commitment. But like any new idea, getting started can feel daunting if you’re…
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Sales Enablement, Automation, and Performance
Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
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Artificial Intelligence
Symbl.ai: Unlock the Power of Real-Time Conversation Intelligence
Businesses constantly seek ways to extract valuable insights from the massive amounts of unstructured data generated daily. One particularly rich source of information often overlooked is human conversation. Whether it’s customer calls, internal meetings, or sales interactions, conversations hold a wealth of knowledge that can be used to improve customer experience, boost sales, and drive product development. Symbl.ai Symbl.ai is…
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E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
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Event Marketing
How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful volunteer scans your QR code pass—a small initiation ceremony—and hands you a personalised badge. The doors open, allowing you into…
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Paid and Organic Search Marketing
Underrated Link Building Tactics That Still Pack a Punch in 2024
A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won’t do much good if your site is buried in search results. That’s where link building comes in. Table of ContentsWhat is Link Building?Anatomy of a LinkBacklink Quality FactorsRelevanceAuthorityTrustworthinessAnchor TextLink PlacementLink AttributesLink VelocityAvoid Link Schemes and Buying LinksBest…
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Social Media & Influencer Marketing
6 Strategies that Hotels Are Using to Leverage Facebook Marketing
The hospitality industry thrives on visibility, reputation, and connection—three areas where Facebook continues to offer unmatched value. While some marketers believe platforms like TikTok or Instagram have eclipsed Facebook, it remains a powerhouse, particularly for hotels looking to engage travelers before, during, and after their stay. But succeeding on Facebook today requires more than just a well-maintained page. With declining…
