Digital marketers rely on link building as a vital strategy in search engine optimization (SEO) to increase their page rankings on the search engine results pages (SERPs). With marketers working to earn backlinks and improve site traffic, generate leads, and achieve other objectives, they have learned to turn to a number of popular methods in their toolbox.
What's a Backlink?
A backlink is a clickable link from one site to your own. Search engines like Google use backlinks within their ranking algorithm. The more relevant sites that link to the content, the more popular search engines believe they are. As a result, they'll present them higher in search engine result pages (SERPs).
What is Link Building?
Link building is a process where search engine analysts view the backlinks of relevant and competing sites, and determine a strategy to attempt to earn a link from the target site back to their own. With enough effort, and relevant backlinks, a website can increase its ranking on specific terms and overall search engine visibility for its domain. It's important to note that garnering links from open, spammy, or non-relevant sites can drive down your ranking – so link building should focus on highly relevant, high-quality sites.
What are Link Building Methods?
Link building methods like guest posting (where original content is created for thought leadership on a different page within an industry), broken link building (replacing dead backlinks with better content), and skyscraper (updating and upgrading an existing content with newer and high-quality backlinks) have become go-to practices in the industry for their sheer effectivity.
However, as digital marketing continues to become more prevalent, more site owners and webmasters are starting to get flooded with the same requests, reducing the chances for your requests to get accepted. In order to stay ahead of the competition, it may be time to explore underrated link building tactics (NOTE: That's a backlink!) that work just as well—or maybe even better—than the more popular counterparts.
The infographic below (NOTE: Also, a link building strategy!) shares some lesser-used tactics: interviews, resource pages, partner links, Help a Reporter Out (HARO), image reclamation, profile links, linking out/ego bait, 2nd-tier link building, and media events.
With a range of beginner to intermediate-level executions, each tactic is discussed alongside a list of corresponding best practices that help you earn backlinks much easier.
Depending on your needs, you can use one or a combination of these link building methods to maximize your marketing gains. You can also implement these tactics to supplement your popular link building practices, allowing you to reach your goals better.
Getting ahead of the pack on the search engine result pages (SERPs) can be a challenge, but with the right methods and strategies, you’re sure to deliver better and more effective results. Coming up with a plan best suited for your needs is a matter of trying new things and seeing what works best. Take the opportunity to get creative with your link building strategies using the methods below.