Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create, distribute, and promote their music on a global scale. Gone are the days when major record labels held the keys…
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Sales and Marketing Training
Good Marketing vs. Bad Marketing: The Value of Understanding, Setting, and Meeting Expectations
Marketing is a powerful tool that can make or break a business. But what separates good marketing from bad marketing? The answer lies in understanding the value that your product or service brings to your clients, setting and meeting expectations, and prioritizing communication. At the heart of all good marketing is communication and honesty. Good marketing sets realistic expectations and…
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Social Media & Influencer Marketing
Should Every Company Really Invest in a Social Media Strategy?
Social media has become an integral part of our lives. For businesses, it presents a unique opportunity to connect with their target audience, build brand awareness, and drive sales. However, with the ever-changing social media landscape and the increasing costs associated with it, it’s essential to evaluate whether investing in social media marketing is the right move for your company.…
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Sales and Marketing Training
Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…
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Advertising Technology
The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact
As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World Cup, World Series, and Super Bowl-sized spectacles—provide unique, huge advertising platforms for brands to get attention and reach a massive…
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Content Marketing
The Case for Branding in Distributed Media: Strengthening Your Content’s Impact
Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it’s an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding Establish Ownership: In a world where content is easily shared and repurposed, branding…
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Email Marketing & Automation
Fastmail: The Alternative for Reliable and Secure Office Email Hosting
Businesses face numerous challenges when it comes to managing their digital communication. Ensuring emails are delivered securely, efficiently, and reliably is at the forefront of these concerns. Moreover, businesses look for solutions that provide robust spam protection, user-friendly interfaces, and calendaring features that help streamline their operations without the downtime associated with more giant, less agile services. While email is…
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Social Media & Influencer Marketing
Best Days and Times to Post on Social Media for Maximum Visibility in 2024
Timing can be a crucial factor in determining the success of your content. While creating high-quality, engaging posts is paramount, understanding when your audience is most active can significantly boost your visibility and interaction rates. Based on extensive data analysis and current trends from Buffer, this guide delves into the best days and times to post across major social media…
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Paid and Organic Search Marketing
The Truth About SEO: Debunking Myths and Embracing Optimization in 2024
Search Engine Optimization (SEO) is a critical component of digital marketing, yet it’s often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let’s explore the realities of SEO and why optimization is crucial for success. The Pitfall of “I Read Something Somewhere” The most common barrier to effective SEO is the I read something…
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Social Media & Influencer Marketing
The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of money can replace the value of…
