Douglas Karr's Articles on Martech Zone
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CDNify: Accelerate eCommerce, Apps, and Campaigns Globally
Slow load times, unpredictable traffic spikes, and growing security expectations continue to put pressure on modern websites and applications. Whether you are running a content-heavy blog, scaling an e-commerce storefront, or launching a new SaaS product, performance and reliability are…
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Diners Club Interview: Building a Social Brand
Speaking with Diners Club International during Social Media Marketing World provided an opportunity to step back and look at how digital marketing was finally coming into its own for businesses of all sizes. At the time, many organizations were still…
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Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google's Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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How to Write Content Where Visitors Determine Your Value
Regardless of price , value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service ( SaaS ) vendors utilize value-based selling to…
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can't do without. I'm sipping on a freshly roasted dark French Roast right now, and it's fantastic, brewed in my stovetop espresso maker. My best friends own a…
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Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here's the key... profiles viewed. Here's what the email looks like... compliments of friend Daren Tomey: Daren…
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LinkedIn Requests: The Social Media Rules Police Strike Again!
For as long as people have known me, I've been railing against the rules police in social media. They truly drive me insane. For ten years, one of the arguments that continues to surface is whether or not you should…
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Starbucks: Designing The Perfect Mobile App
On my next radio show, I'll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award . In my opinion, it's truly a great mobile application that bridges the marketing gap between online and…
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We Should Stop Saying Influential When We Mean Popular
I saw it again today... another Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it…
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When Tragedy Strikes: How Businesses Should Show Up on Social Media
I don’t often lead with personal history, but context matters here. I was raised in Newtown, Connecticut. It’s a small town with deep roots, the kind of place that grows over time without losing its character. When I was young,…
