Douglas Karr's Articles on Martech Zone
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How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer…
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App: Conversion Rate Calculator (With Optimization Slider)
The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or…
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B2B Rocket: Scale and Automate Your Lead Generation, Scheduling, and Outreach with Sales AI Agents
B2B companies face numerous challenges when it comes to sales and lead generation. Traditional B2B sales teams struggle to target the right audience to identify and engage potential clients. This wastes both resources and time. Additionally, manual outreach can be…
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SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing
The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency…
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15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product,…