Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 132 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJan 15, 2024

Clicky Web Analytics: A Privacy-Friendly Alternative to Google Analytics

Website owners are increasingly concerned about privacy and data protection. While Google Analytics has long been the go-to tool for website analytics, many seek alternatives that prioritize user privacy. Clicky Clicky is a powerful and privacy-friendly web analytics platform that…
Douglas KarrJan 15, 2024

15 Strategies for Increasing Customer Spend at Your Retail Outlet

Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product,…
Douglas KarrJan 15, 2024

The Impact of a Brand on Consumer Purchase Decisions

We’ve been writing and speaking about attribution and the purchase decision related to content production. Brand recognition plays a significant role, perhaps more than you think! As you continue to build awareness of your brand on the web, keep in…
Douglas KarrJan 12, 2024

Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention

Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers.…
Douglas KarrJan 12, 2024

Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights

Businesses grapple with the challenges of obtaining actionable insights from their data. On one end of the spectrum, products like Google Analytics present a steep learning curve, demanding extensive customization and filtering to render data usable. Conversely, platform analytics often…
Douglas KarrJan 12, 2024

WordPress Keyboard Shortcuts: Add A Keyboard Shortcut to Hide or Show the WordPress Admin Bar

WordPress offers a range of keyboard shortcuts to enhance its users’ productivity. These shortcuts are tailored for Windows and MacOS operating systems and cater to WordPress usage, from content editing to comment management. Let’s explore these shortcuts: WordPress Block Editor…
Douglas KarrJan 11, 2024

How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads

As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can…
Douglas KarrJan 11, 2024

Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth

Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and…
Douglas KarrJan 11, 2024

How To Start A Dropshipping Business

These last few years have been very exciting for entrepreneurs or companies looking to build an e-commerce business. A decade ago, launching an e-commerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automation,…
Douglas KarrJan 10, 2024

GTranslate: A Simple WordPress Translation Plugin Using Google Translate

I’ve hesitated to use machine translations of my site in the past. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s no way I would recoup those costs. That…

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