Douglas Karr's Articles on Martech Zone
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Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for…
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JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a…
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How To Increase Website Reliability with Multi-CDN
A content delivery network (CDN) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the increasing popularity…
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Albato: Build, Automate, And Enhance Your Sales and Martech Stacks With AI-Driven No-Code Integrations
As platforms become more complex and marketing teams continue to shrink, your only choice is to automate as much as possible so that your teams can focus on developing creative solutions to acquire, upsell, and retain your customers. Automation is…
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Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its…
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Wideo: Your Ultimate Solution for Creating Animated Videos Online
Creating high-quality videos often presents significant challenges. Traditionally, video production requires specialized graphic design, video editing, and animation skills, which can take years to acquire. For businesses, producing videos often means hiring expensive agencies or investing in specialized staff. Furthermore,…
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SocialDog: Unleash the Power of Twitter Marketing For Your Enterprise Organization
Twitter has proven an invaluable platform for businesses to reach and interact with their audience and foster a community that advocates for the brand. Effective Twitter marketing encompasses content creation, follower management, scheduling, analytics, and more. These tasks become challenging…
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What Is The Average Click-Through Rate By SERP Rank In 2023?
Search Engine Results Pages (SERPs) are the dynamic output of a search engine’s query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer browse through…
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What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours
Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to…
