Douglas Karr's Articles on Martech Zone
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LangShop: Unlock New Markets With AI-Driven Translation Of Your Shopify Store
In today’s globalized world, the internet bridges gaps and transcends borders, making it easier than ever for businesses to reach potential customers all around the globe. As a result, e-commerce stores aren’t just serving local customers anymore; they’re catering to…
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11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help…
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The History of Email and Email Design
years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent…
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WordPress: How To Sort Your Custom Post Type Posts Alphabetically
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m having to…
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Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open… working on…
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App: Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional…
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators (URLs) into shorter, more manageable versions. They generate a unique, shortened URL that redirects the user to the original, longer URL when clicked or entered into a web browser.…
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Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that’s quite different from other social media. Reddit has its own Reddiquette… its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because the…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a…
