Douglas Karr's Articles on Martech Zone
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While…
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How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and…
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LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search…
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Formidable: Disable Form Submissions From Human Form Spammers On Your WordPress Site
By far, one of the best decisions I made was to include an hCaptcha on my forms and to purchase the paid version of CleanTalk to end the automated form spam bots. It’s worked. On a daily basis, the plugin…
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20 Tips To Increase Your Customer Survey Response Rate And Ensure Quantifiable, Actionable Results
Customer surveys can give you an idea of who your clients and prospects are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting…
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Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your…
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WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors
One of the tasks we’re often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed…
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What Is An Ad Server? How Does Ad Serving Work?
An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the…
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Riddle: The Ultimate Quiz Maker for Marketers to Collect First-Party Data
In today’s competitive digital landscape, marketers are constantly searching for effective strategies to cut through the noise and engage their audience. Riddle, an online quiz-maker platform, has emerged as a popular solution for marketers to create engaging quizzes with integrated…
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Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise…
