Douglas Karr's Articles on Martech Zone
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CrowdSPRING: The Agency Killer?
Your brand's visual identity is a critical component of success. Whether you're launching a startup, rebranding, or simply looking to refresh your image, Crowdspring offers a design solution that blends speed, expertise, and affordability to help your brand stand out.…
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What Key Elements Are Incorporated Into A Comprehensive Business Communication Strategy?
Business communication is the lifeblood of any organization, serving as a bridge between the company and its internal and external stakeholders. In the digital age, an effective communication strategy is crucial for building awareness, authority, value, disseminating news, keeping employees…
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What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business ( B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel's reach . Whenever I'm speaking with clients about the channels they utilize or don't utilize, it's essential to understand the motivation…
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Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation
When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie . It's as if Apple has just given up on updating the platform for the needs of today's businesses and creators. I called…
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How To Load Multiple Google Analytics 4 Properties With A Single Script
Monitoring a single site with multiple Google Analytics 4 ( GA4 ) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation : Different…
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Chartbeat: Content Analytics and Insights for Publishers
Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat . This clever and robust software delivers real-time…
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25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we're speaking to are on a mobile device…
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Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You'll find artificial intelligence ( AI -powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we…
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Meltwater’s Social Media Management Platform: Elevate Your Online Presence
Social media has become an integral part of any successful marketing strategy in the digital landscape. Brands are continually striving to create powerful communities, engage with their audience, and harness the potential of social platforms. Meltwater, a leading player in…