Douglas Karr's Articles on Martech Zone
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Content Marketing
Why Your Company Should Be Implementing Live Chat
Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…
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Analytics & Testing
Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online
The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years…
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E-commerce and Retail
Omnify: An Online Reservation, Booking, and Payment Platform
If you’re a gym, studio, trainer, tutor, coach, or any other kind of business where you need to reserve time, take payments, manage customer reminders, and communicate offers to your customers, Omnify is a purpose built solution specific for your business needs… whether you’re location-based or an online business. Omnify Reservation System Accept Bookings, Payments & Manage Waitlists from web…
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Marketing & Sales Videos
Freshcaller: Virtual Phone System for Remote Sales Teams
While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m not sure the majority of companies will require that move. The unnecessary expense of a downtown sales office simply won’t…
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Analytics & Testing
Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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Mobile Marketing, Messaging, and Apps
UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…
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Content Marketing
WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a…
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Content Marketing
How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms, a fantastic form and data management tool that has a ton of capabilities. As they deploy campaigns via Marketing Cloud in email and Mobile Cloud in SMS, we’re…
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Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
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Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
