Douglas Karr's Articles on Martech Zone
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Advertising Technology
Getting More Likes For Instagram Ads: 8 Best Practices To Follow
Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going to be talking about strategies that can improve the number of likes you can get for your ads on your…
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E-commerce and Retail
How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income. No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of this however, is that customers will be lost over time to churn. To offset a loss in churn, business can do…
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Analytics & Testing
Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…
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Advertising Technology
Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last week, Sidecar for Amazon is a platform powered by advanced AI and natural language processing. The platform assists retailers apply data-driven…
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Artificial Intelligence
7 Ways Technology Could Destroy Your Brand
This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s full-time within the organization. When we arrived at the Martech Stack section of the platform to educate employees on the technology resources within the organization, I…
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Marketing Tools
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…
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Content Marketing
How to Use Your Zoom H6 as the Audio Interface to a Mevo
Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications. While we push content occasionally, I want to expand their capabilities so they can provide more value to prospects and…
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Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
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Sales Enablement, Automation, and Performance
Scared Salesless
This week, I sat down with a business owner that I’ve worked with on a few projects. He’s very talented and has a growing business that’s doing well. As a young small business, he’s challenged with carefully balancing his calendar and budget. He had a major engagement that was planned with a new client unexpectedly get delayed. It put the…
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Marketing Tools
Duet: Use Your iPad As An Additional Monitor
Every once in a while, you discover some amazing application that you wonder how you ever did without. I’ve been working onsite a ton with clients and in coworking facilities around the country, but I found it difficult to be productive with just one screen. I was spoiled by having multiple screens at my office, and I wanted something for…
